by bestbvs » Wed Jun 13, 2012 2:30 am
A landing page is a web page where people are directed to or "land" once they click on an online advertisement or search listing.
Landing pages are designed to be highly relevant to the advertisement or search listing and encourage users to complete a "call to action" - namely===> BUY MY PRODUCT!
Crappy landing pages are not hard to make. Good and effective landing pages are difficult to create and can be somewhat more of an art form than a science - until you get the hang of combining the ingredients at the correct,,, ahh shall we say, measurements